Bass Pro Shops is the primary sponsor for the No. 1 Chevrolet driven by Jamie McMurray in 2010.  This will be the fifth year of their involvement in the NASCAR Sprint Cup Series, marking their first season with driver Jamie McMurray. Previously, they have also sponsored select races with the No. 8 Nationwide Series car. Bass Pro Shops is a privately held sports equipment and outdoor recreation goods store headquartered in Springfield, Missouri. There are 54 stores currently open, throughout the United States and Canada, with more set to open soon.

No one knows fishing boats like TRACKER®. We were the first to build a complete, ready-to-fish boat package and sell it at a nationally published price. We've been at it since the 1978 Bass Tracker model year and no one does it better. The superior quality and value of TRACKER Boats has made us the number-one-selling fishing boat for over 30 years.

McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. More than 75 percent of McDonald's restaurants worldwide are owned and operated by independent local men and women.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 14 billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade®, Minute Maid®, Simply® and Georgia® Coffee. Coca-Cola is the official sparkling beverage of NASCAR and has been involved with stock car racing for more than 40 years.

Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevrolet has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes.